What this book covers
Shailin Dhar and Scott Thomson look behind campaign dashboards at the systems and businesses delivering digital advertising. For an agency owner, its value is in asking more precise questions of vendors and clients: what is being measured, who supplies the evidence and which responsibilities sit outside the media buyer's control.
Bring it to your work
Trace one media-buying relationship from spend to reported result. Note who supplies each metric and what remains difficult to independently verify. PMC editorial prompt, not a quoted book exercise or tested outcome.
Access and review scope
Publisher description, contents and 2023 paperback metadata reviewed; full book not read. Use the measurement and supplier questions as background reading. Privacy requirements, tracking technology and platform details need current checks.
About this reading guide
This guide draws on the source description, contents or sample identified in the edition notes. No external review is cited for this listing.
Prepared with AI assistance from the sources identified on this page. The applications and comparisons are Paid Media Collective suggestions, not claims of full-book reading. An external review does not verify every claim in a book.
Another book to consider
Trusted Advertising →
Choose this for a wider discussion of reputation and trust across advertising practice.
Edition & source notes
The reference below identifies the material checked for this listing. It may differ from the format offered by the main book link.
- Reference edition
- First edition; paperback
- Format
- paperback
- Reference edition date
- 3 May 2023
- ISBN-13
- 9781398609662
Publisher description and contents reviewed. Sources checked . Book not read in full.
Reading context: 2023 advertising systems perspective.
Publisher description, table of contents and selected-edition metadata inspected; full book not read.
Access: Paid book; price and availability vary by retailer and format.
Publisher description, contents and 2023 paperback metadata reviewed; full book not read.
Use the measurement and supplier questions as background reading. Privacy requirements, tracking technology and platform details need current checks.
Source facts and reading prompts prepared with AI assistance. The named authors and linked publishers retain credit for the original work. Source verification is separate from an assessment of current platform tactics.
Take the idea off the page.
Which supplier metric do you rely on without knowing how it was produced?
Talk with the collective
