What this book covers
Sorin Patilinet brings marketing science into decisions about how a business invests. The distinction that matters for paid media teams is between delivering advertising efficiently and producing a worthwhile business effect. Use the book to question what your reporting can establish before turning a cheaper click or conversion into a larger claim.
Bring it to your work
Separate the efficiency metrics in your latest report from evidence of business impact. Identify one important claim that needs a stronger measurement approach. PMC editorial prompt, not a quoted book exercise or tested outcome.
Access and review scope
Publisher description, contents and first-edition metadata reviewed; the full book and underlying studies were not independently assessed. The suggested reporting exercise is a discussion prompt. It does not validate causality, a measurement vendor or a guaranteed return.
About this reading guide
This guide draws on the source description, contents or sample identified in the edition notes. No external review is cited for this listing.
Prepared with AI assistance from the sources identified on this page. The applications and comparisons are Paid Media Collective suggestions, not claims of full-book reading. An external review does not verify every claim in a book.
Another book to consider
Marketing Metrics →
Choose this when the immediate need is understanding metric definitions and their financial relationships.
Edition & source notes
The reference below identifies the material checked for this listing. It may differ from the format offered by the main book link.
- Reference edition
- First edition; paperback
- Format
- paperback
- Reference edition date
- 3 August 2025
- ISBN-13
- 9781398621053
Publisher description and contents reviewed. Sources checked . Book not read in full.
Reading context: 2025 measurement and strategy.
Publisher description, table of contents and selected-edition metadata inspected; full book not read.
Access: Paid book; price and availability vary by retailer and format.
Publisher description, contents and first-edition metadata reviewed; the full book and underlying studies were not independently assessed.
The suggested reporting exercise is a discussion prompt. It does not validate causality, a measurement vendor or a guaranteed return.
Source facts and reading prompts prepared with AI assistance. The named authors and linked publishers retain credit for the original work. Source verification is separate from an assessment of current platform tactics.
Take the idea off the page.
Which reported improvement tells you the business benefited, and which only shows cheaper delivery?
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