Read it for
- Conversion optimisation
- Customer research
- Unit economics
What this book covers
Khalid Saleh and Ayat Shukairy examine the relationship between customer understanding and website performance. For a paid media team, the application is to diagnose the experience after the click before buying more visits. Use it to structure questions about the offer and usability, keeping older tools and examples in their period.
Bring it to your work
Calculate how a change in qualified conversion rate would affect acceptable acquisition cost. This is a PMC editorial prompt.
Reading context
2010 examples, analytics conventions and persona models require scrutiny. Treat numerical benchmarks as historical, not current targets.
About this reading guide
This guide draws on the source description, contents or sample identified in the edition notes. No external review is cited for this listing.
Prepared with AI assistance from the sources identified on this page. The applications and comparisons are Paid Media Collective suggestions, not claims of full-book reading. An external review does not verify every claim in a book.
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Choose this when the next challenge is testing a proposed change reliably.
Edition & source notes
The reference below identifies the material checked for this listing. It may differ from the format offered by the main book link.
- Reference edition
- Numbered edition unspecified; binding unverified
- Format
- Not established
- Reference edition date
- November 2010
- ISBN-13
- 9781449377588
Publisher description and contents reviewed. Sources checked . Book not read in full.
Access: See the publisher or author for available formats and prices. Public samples are linked where checked.
2010 examples, analytics conventions and persona models require scrutiny. Treat numerical benchmarks as historical, not current targets.
Applications, priorities and coverage depth are editorial judgments. Book not read in full.
Source facts and reading prompts prepared with AI assistance. The named authors and linked publishers retain credit for the original work. Source verification is separate from an assessment of current platform tactics.
Take the idea off the page.
Are we improving conversion quality as well as the percentage of visits that convert?
Talk with the collective
