What this book covers
Simon Kingsnorth places paid channels within a broader digital strategy. The fourth edition's value for an agency owner is its breadth: it helps connect channel recommendations with the client's objectives and customer experience. Use it when several specialists have produced competent plans that still need to become one coherent programme.
Bring it to your work
Put one paid campaign alongside the wider marketing plan. Identify dependencies on customer experience, content and measurement that the campaign team cannot solve alone. PMC editorial prompt, not a quoted book exercise or tested outcome.
Access and review scope
The selected reference is the fourth-edition paperback from November 2025. Earlier editions are separate edition records, not additional books. Publisher description, contents and bibliographic details reviewed; full book not read. Emerging-technology coverage does not establish investment priority or current interface accuracy.
About this reading guide
This guide draws on the source description, contents or sample identified in the edition notes. No external review is cited for this listing.
Prepared with AI assistance from the sources identified on this page. The applications and comparisons are Paid Media Collective suggestions, not claims of full-book reading. An external review does not verify every claim in a book.
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Choose this first when the business problem and the choices behind the plan remain unclear.
Edition & source notes
The reference below identifies the material checked for this listing. It may differ from the format offered by the main book link.
- Reference edition
- Fourth edition; paperback
- Format
- paperback
- Reference edition date
- 3 November 2025
- ISBN-13
- 9781398622067
Publisher description and contents reviewed. Sources checked . Book not read in full.
Reading context: Fourth edition, 2025.
Publisher description, table of contents and selected-edition metadata inspected; full book not read.
Access: Paid book; price and availability vary by retailer and format.
The selected reference is the fourth-edition paperback from November 2025. Earlier editions are separate edition records, not additional books.
Publisher description, contents and bibliographic details reviewed; full book not read. Emerging-technology coverage does not establish investment priority or current interface accuracy.
Source facts and reading prompts prepared with AI assistance. The named authors and linked publishers retain credit for the original work. Source verification is separate from an assessment of current platform tactics.
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Which non-media dependency most limits your paid campaign today?
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