Read it for
- Paid search
- Display advertising
- Video advertising
What this book covers
Jason McDonald uses a workbook approach to campaign learning, including remarketing and companion tools. It suits a team that wants a sequence of practical topics to work through. The agency use is as a training outline: check each operational instruction against today's platform before turning it into an internal procedure.
Bring it to your work
Draft one learning account plan and explain the distinct job of Search, Display and YouTube. This is a PMC editorial prompt.
Reading context
The author page explicitly lists June 2024, while retaining some 2023 promotional copy. This is the checked 2024 version, not a verified 2026 edition. ISBN and exact binding remain unconfirmed. Recheck interface and targeting instructions.
About this reading guide
This guide draws on the source description, contents or sample identified in the edition notes. No external review is cited for this listing.
Prepared with AI assistance from the sources identified on this page. The applications and comparisons are Paid Media Collective suggestions, not claims of full-book reading. An external review does not verify every claim in a book.
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Edition & source notes
The reference below identifies the material checked for this listing. It may differ from the format offered by the main book link.
- Reference edition
- Author-listed June 2024 version
- Format
- Not established
- Reference edition date
- June 2024
- ISBN-13
- Not established
Publisher or author description reviewed. Sources checked . Book not read in full.
Access: See the publisher or author for available formats and prices.
The author page explicitly lists June 2024, while retaining some 2023 promotional copy. This is the checked 2024 version, not a verified 2026 edition. ISBN and exact binding remain unconfirmed. Recheck interface and targeting instructions.
Applications, priorities and coverage depth are editorial judgments. Book not read in full.
Source facts and reading prompts prepared with AI assistance. The named authors and linked publishers retain credit for the original work. Source verification is separate from an assessment of current platform tactics.
Take the idea off the page.
How will we tell whether each network is contributing to the client’s objective?
Talk with the collective
