Read it for
- Campaign efficiency
- Conversion effectiveness
- Budget coverage
What is inside
Hoepli's contents cover campaign setup, targeting, ad creation and optimisation, alongside tools and a campaign-planning questionnaire. The PPC CheckMate framework considers acquisition cost, conversion effectiveness and budget coverage.
Bring it to your work
Choose one campaign and separate observations about cost, conversion quality and budget. Identify the evidence needed before changing each. Check any proposed platform settings against current Google Ads documentation. This is a PMC editorial prompt.
Edition and language
Published in Italian by Hoepli. This listing uses the second edition, May 2020, ISBN 9788820396305. The original AdWords agile appeared in February 2018, ISBN 9788820377588, and is also known as Agile AdWords. Both titles refer to the same work.
Reading context
Publisher description and contents reviewed; the full book has not been read. Treat this as a historical Google Ads manual: interface instructions and platform tactics from 2020 need a current check.
Edition & source notes
The reference below identifies the material checked for this listing. It may differ from the format offered by the main book link.
- Reference edition
- Second edition, Italian; paperback
- Format
- paperback
- Reference edition date
- May 2020
- ISBN-13
- 9788820396305
Publisher description and contents reviewed. Sources checked . Book not read in full.
Reading context: Historical manual; check current platform behaviour.
Access: Paid book in Italian. See Hoepli for current formats, availability and prices.
Italian-language edition. Publisher description, contents and edition details reviewed; book not read in full.
The checked edition is from May 2020. Google Ads interface instructions and platform tactics require current verification.
The publisher also lists an ebook, ISBN 9788820398378. Formats and editions are kept as one work.
Source facts and reading prompts prepared with AI assistance. The named authors and linked publishers retain credit for the original work. Source verification is separate from an assessment of current platform tactics.
Take the idea off the page.
Is the main constraint in this campaign click cost, conversion quality or budget allocation?
Talk with the collective
