Read it for
- Value pricing
- Professional services
- Business models
What this book covers
Ronald J. Baker treats value pricing as part of how a professional firm operates, rather than simply a new proposal format. For a paid media owner, that encourages work on defining value, scope and delivery together. Use it to examine the conditions needed before changing a fee model and the evidence you can discuss with clients.
Bring it to your work
Draft a value conversation and list the delivery assumptions needed before offering a fixed engagement. This is a PMC editorial prompt.
Reading context
2011 copyright and 2012 online-book date do not establish the hardcover release date. Leave that date unknown. Pricing arguments require adaptation to paid-media delivery.
About this reading guide
This guide draws on the source description, contents or sample identified in the edition notes. No external review is cited for this listing.
Prepared with AI assistance from the sources identified on this page. The applications and comparisons are Paid Media Collective suggestions, not claims of full-book reading. An external review does not verify every claim in a book.
Another book to consider
Pricing Creativity →
Compare the creative-services perspective on proposals and negotiation, noting its out-of-print status.
Edition & source notes
The reference below identifies the material checked for this listing. It may differ from the format offered by the main book link.
- Reference edition
- Numbered edition unspecified; hardcover
- Format
- hardcover
- Reference edition date
- Date not established
- ISBN-13
- 9780470584613
Publisher description and contents reviewed. Sources checked . Book not read in full.
Access: See the publisher or author for available formats and prices. Public samples are linked where checked.
2011 copyright and 2012 online-book date do not establish the hardcover release date. Leave that date unknown. Pricing arguments require adaptation to paid-media delivery.
Applications, priorities and coverage depth are editorial judgments. Book not read in full.
Source facts and reading prompts prepared with AI assistance. The named authors and linked publishers retain credit for the original work. Source verification is separate from an assessment of current platform tactics.
Take the idea off the page.
What evidence of client value can we discuss before discussing hours?
Talk with the collective
