Read it for

  • Cro
  • Landing pages
  • Customer research

What this book covers

Karl Blanks and Ben Jesson connect the business case for conversion work with customer research and changes to website experience. For an agency, this helps turn an unexplained conversion-rate problem into a more structured investigation. External commentary also identifies its website and transactional focus, which matters for broader lead-generation journeys.

Bring it to your work

Use customer evidence to identify one landing-page barrier, then design an experiment with a clear success measure. This is a PMC editorial prompt.

Reading context

Official book page and authors' reading list reviewed. Exact edition, date and ISBN remain unconfirmed. Promoted conversion gains are case claims, not guarantees.

External reviews & commentary

These are other readers’ assessments, summarised with their original source and context. Recommendations, review fees and earlier editions are identified below.

Smart Insights: Dave Chaffey ↗

Practitioner review ·

Chaffey values the business case for conversion work and the customer-research process. He also notes a concentration on transactional websites and limited coverage of offsite touchpoints, useful qualifications for agencies working on more complex lead-generation journeys.

Context: Chaffey discloses knowing both authors and employing Conversion Rate Experts. This is an external review with a client relationship, not an unconnected assessment. Reviewed edition not established.

Prepared with AI assistance from the sources identified on this page. The applications and comparisons are Paid Media Collective suggestions, not claims of full-book reading. An external review does not verify every claim in a book.

Another book to consider

Trustworthy Online Controlled Experiments →

Choose this for deeper work on judging whether a test result is reliable.

CHOOSE YOUR EDITION

Edition & source notes

The reference below identifies the material checked for this listing. It may differ from the format offered by the main book link.

Reference edition
Numbered edition unverified
Format
Not established
Reference edition date
Date not established
ISBN-13
Not established

Publisher or author description reviewed. Sources checked . Book not read in full.

Access: The author site offers digital formats after newsletter signup. The signup and download were not completed; access terms may change.

Official book page and authors' reading list reviewed. Exact edition, date and ISBN remain unconfirmed. Promoted conversion gains are case claims, not guarantees.

Applications, priorities and coverage depth are editorial judgments. Book not read in full.

Source facts and reading prompts prepared with AI assistance. The named authors and linked publishers retain credit for the original work. Source verification is separate from an assessment of current platform tactics.

Find this book

Take the idea off the page.

Which obstacle do actual customers report that our redesign brief overlooks?

Talk with the collective