Read it for
- Metrics
- Profitability
- Reporting
What this book covers
Neil Bendle, Paul W. Farris, Phillip Pfeifer and David Reibstein bring together measures used across marketing and finance. For agency owners, the value is consistency: define a metric, its inputs and its limits before comparing reports. Use it when the same performance label means different things to the media team and the client.
Bring it to your work
Create a client-approved metric dictionary covering calculation, source, scope, owner and decision supported. This is a PMC editorial prompt.
Reading context
Publisher heading gives 23 August 2020 and copyright 2021; the paperback record gives 2020 and the eTextbook 2021. Format dates are kept separate. Full formulas not reviewed.
About this reading guide
This guide draws on the source description, contents or sample identified in the edition notes. No external review is cited for this listing.
Prepared with AI assistance from the sources identified on this page. The applications and comparisons are Paid Media Collective suggestions, not claims of full-book reading. An external review does not verify every claim in a book.
Another book to consider
Marketing Effectiveness →
Choose this for a broader discussion of whether marketing activity produces worthwhile business effects.
Edition & source notes
The reference below identifies the material checked for this listing. It may differ from the format offered by the main book link.
- Reference edition
- Edition 4
- Format
- paperback
- Reference edition date
- 2020
- ISBN-13
- 9780136717133
Publisher description and contents reviewed. Sources checked . Book not read in full.
Access: See the publisher or author for available formats and prices.
Publisher heading gives 23 August 2020 and copyright 2021; the paperback record gives 2020 and the eTextbook 2021. Format dates are kept separate. Full formulas not reviewed.
Applications, priorities and coverage depth are editorial judgments. Book not read in full.
Source facts and reading prompts prepared with AI assistance. The named authors and linked publishers retain credit for the original work. Source verification is separate from an assessment of current platform tactics.
Take the idea off the page.
Which metric in our reporting could be interpreted in two different ways?
Talk with the collective
