Read it for
- Client service
- Account management
- Scope management
What this book covers
Robert Solomon examines the everyday work that supports client relationships, from planning and proposals to handling difficult situations. For owners, the value is a basis for a service playbook and clearer expectations for account managers. External commentary suggests experienced leaders may find more reminders than new ideas.
Bring it to your work
Review one client handover against its scope, decision log, next steps and responsibilities. This is a PMC editorial prompt.
Reading context
Publisher announcement supplies April 2016 hardcover timing; indexed Wiley book record supplies ISBN and subtitle. Exact numbered edition is unverified.
External reviews & commentary
These are other readers’ assessments, summarised with their original source and context. Recommendations, review fees and earlier editions are identified below.
GYDA: Robert Craven ↗
Craven finds the book thorough on client-service basics but more useful for people learning account management than for an experienced owner seeking new insights. He also notes its broader advertising context rather than a dedicated performance-agency focus.
Context: The review describes a 52-chapter version; the exact edition and full publication date are unconfirmed. Do not assume its assessment covers every change in the listed edition.
Prepared with AI assistance from the sources identified on this page. The applications and comparisons are Paid Media Collective suggestions, not claims of full-book reading. An external review does not verify every claim in a book.
Another book to consider
The Trusted Advisor →
Choose this when the need is deeper work on advisory trust and difficult client conversations.
Edition & source notes
The reference below identifies the material checked for this listing. It may differ from the format offered by the main book link.
- Reference edition
- Numbered edition unspecified; hardcover
- Format
- hardcover
- Reference edition date
- April 2016
- ISBN-13
- 9781119227823
Description and sample reviewed. Sources checked . Book not read in full.
Access: See the publisher or author for available formats and prices. Public samples are linked where checked.
- Wiley publisher announcement
- Wiley authorised excerpt
- Wiley Online Books indexed recordSearch-index metadata inspected; the source page could not be retrieved directly.
Publisher announcement supplies April 2016 hardcover timing; indexed Wiley book record supplies ISBN and subtitle. Exact numbered edition is unverified.
Applications, priorities and coverage depth are editorial judgments. Book not read in full.
Source facts and reading prompts prepared with AI assistance. The named authors and linked publishers retain credit for the original work. Source verification is separate from an assessment of current platform tactics.
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