Read it for
- Professional services
- Agency growth
- Operating model
What this book covers
Greg Alexander looks at the development of a boutique professional-services company across its life cycle. A paid media owner can use that lens to distinguish the decisions needed to build demand, manage growth and prepare a business for a future owner. Match the stage-specific advice to the firm you actually run.
Bring it to your work
Choose the firm's current stage and identify one operating constraint that matters most at that stage. This is a PMC editorial prompt.
Reading context
Broad professional-services framework. Promotional growth and exit claims are not independently validated.
About this reading guide
This guide draws on the source description, contents or sample identified in the edition notes. No external review is cited for this listing.
Prepared with AI assistance from the sources identified on this page. The applications and comparisons are Paid Media Collective suggestions, not claims of full-book reading. An external review does not verify every claim in a book.
Another book to consider
Built to Sell →
Choose this when reducing the business's dependence on the founder is the immediate priority.
Edition & source notes
The reference below identifies the material checked for this listing. It may differ from the format offered by the main book link.
- Reference edition
- Numbered edition unspecified; hardcover
- Format
- hardcover
- Reference edition date
- 6 October 2020
- ISBN-13
- 9781642252149
Publisher or author description reviewed. Sources checked . Book not read in full.
Access: See the publisher or author for available formats and prices. Public samples are linked where checked.
Broad professional-services framework. Promotional growth and exit claims are not independently validated.
Applications, priorities and coverage depth are editorial judgments. Book not read in full.
Source facts and reading prompts prepared with AI assistance. The named authors and linked publishers retain credit for the original work. Source verification is separate from an assessment of current platform tactics.
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