Read it for
- Positioning
- Expertise
- Agency strategy
What this book covers
David C. Baker connects the development of expertise with a focused market position and a viable advisory business. For a paid media owner, it prompts a concrete question: which recurring client problem gives the team knowledge a generalist cannot easily replace? Use it to examine focus before expanding a generic list of services.
Bring it to your work
Review your last ten good engagements. Write the recurring problem, evidence of your advantage and the work you should decline. This is a PMC editorial prompt.
Reading context
Author synopsis reviewed. The hardcover date and ISBN use the earlier Kirkus bibliographic check. Adapt this expertise-business model to the degree of specialist judgment your agency actually sells.
External reviews & commentary
These are other readers’ assessments, summarised with their original source and context. Recommendations, review fees and earlier editions are identified below.
Kirkus Reviews: editorial review ↗
Kirkus highlights the connection between focus, expertise and stronger positioning, and finds Baker’s concise presentation accessible. The review sees relevance beyond consulting agencies for other professionals who earn a living by providing expert advice.
Context: Kirkus Indie programme. Commissioning and payment details for this particular title were not independently verified. The review identifies the 2017 hardcover; no individual reviewer is named.
Prepared with AI assistance from the sources identified on this page. The applications and comparisons are Paid Media Collective suggestions, not claims of full-book reading. An external review does not verify every claim in a book.
Another book to consider
The Win Without Pitching Manifesto →
Continue here when your positioning is clearer and the next problem is how you sell that expertise.
Edition & source notes
The reference below identifies the material checked for this listing. It may differ from the format offered by the main book link.
- Reference edition
- Hardcover; numbered edition unspecified
- Format
- hardcover
- Reference edition date
- 11 July 2017
- ISBN-13
- 9781605440606
Publisher or author description reviewed. Sources checked . Book not read in full.
Access: See the publisher or author for available formats and prices.
Author synopsis reviewed. The hardcover date and ISBN use the earlier Kirkus bibliographic check. Adapt this expertise-business model to the degree of specialist judgment your agency actually sells.
Applications, priorities and coverage depth are editorial judgments. Book not read in full.
Source facts and reading prompts prepared with AI assistance. The named authors and linked publishers retain credit for the original work. Source verification is separate from an assessment of current platform tactics.
Take the idea off the page.
What do clients hire us to understand that a competent generalist would miss?
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