Read it for
- Video advertising
- Youtube advertising
- Creative testing
What this book covers
Perry Marshall and Tom Breeze address the connected decisions behind YouTube campaigns: what the video communicates, whom it reaches and how its results are judged. Its owner-level use is to assess whether a team can deliver the creative and measurement work alongside media buying, rather than offering account setup alone.
Bring it to your work
Write a video creative brief and map the measurable path from ad exposure to a qualified outcome. This is a PMC editorial prompt.
Reading context
Author product description establishes YouTube campaign scope; Google Books supplies 30 November 2025 and ISBN. Binding remains unconfirmed. The subtitle is promotional language, not an audience or performance guarantee. Bonus tools were not used.
About this reading guide
This guide draws on the source description, contents or sample identified in the edition notes. No external review is cited for this listing.
Prepared with AI assistance from the sources identified on this page. The applications and comparisons are Paid Media Collective suggestions, not claims of full-book reading. An external review does not verify every claim in a book.
Another book to consider
Hey Whipple, Squeeze This →
Choose this when the harder problem is developing stronger advertising concepts across formats.
Edition & source notes
The reference below identifies the material checked for this listing. It may differ from the format offered by the main book link.
- Reference edition
- Numbered edition not established
- Format
- Not established
- Reference edition date
- 30 November 2025
- ISBN-13
- 9781735421162
Publisher or author description reviewed. Sources checked . Book not read in full.
Access: See the publisher or author for available formats and prices.
Author product description establishes YouTube campaign scope; Google Books supplies 30 November 2025 and ISBN. Binding remains unconfirmed. The subtitle is promotional language, not an audience or performance guarantee. Bonus tools were not used.
Applications, priorities and coverage depth are editorial judgments. Book not read in full.
Source facts and reading prompts prepared with AI assistance. The named authors and linked publishers retain credit for the original work. Source verification is separate from an assessment of current platform tactics.
Take the idea off the page.
Which creative promise and audience combination deserves the first controlled test?
Talk with the collective
