What this book covers
Miya Knights follows shopping needs across digital and physical channels, including stores as media and the balance between automation and human service. For an agency, the useful question is where advertising fits into that journey and which customer problems require changes elsewhere in the retail business.
Bring it to your work
Map one customer journey from ad exposure to purchase. Identify where media, the store experience and customer data need to work together. PMC editorial prompt, not a quoted book exercise or tested outcome.
Access and review scope
A broader retail strategy book. It does not provide verified Amazon Ads or other platform setup instructions. Publisher description, contents and first-edition metadata reviewed. The full book and its case studies have not been assessed.
About this reading guide
No independent book review was verified in this research pass. Kogan Page lists endorsements from retail specialists; those are publisher-selected endorsements. This listing concerns Miya Knights’ September 2026 book, not an earlier book with the same title.
Prepared with AI assistance from the sources identified on this page. The applications and comparisons are Paid Media Collective suggestions, not claims of full-book reading. An external review does not verify every claim in a book.
Another book to consider
Next Generation Retail →
Compare the wider technology and business-model choices behind a retailer's media opportunity.
Edition & source notes
The reference below identifies the material checked for this listing. It may differ from the format offered by the main book link.
- Reference edition
- First edition; paperback
- Format
- paperback
- Reference edition date
- 3 September 2026
- ISBN-13
- 9781398627925
Publisher description and contents reviewed. Sources checked . Book not read in full.
Reading context: 2026 retail strategy.
Publisher description, table of contents and selected-edition metadata inspected; full book not read.
Access: Paid book; price and availability vary by retailer and format.
A broader retail strategy book. It does not provide verified Amazon Ads or other platform setup instructions.
Publisher description, contents and first-edition metadata reviewed. The full book and its case studies have not been assessed.
Source facts and reading prompts prepared with AI assistance. The named authors and linked publishers retain credit for the original work. Source verification is separate from an assessment of current platform tactics.
Take the idea off the page.
Where does your campaign hand the customer over to the rest of the shopping experience?
Talk with the collective
