Read it for
- Progress reflection
- Goal-setting
- Balanced retrospectives
What’s inside
Sullivan and Hardy distinguish the Gap, measuring yourself against an ideal, from the Gain, measuring progress against where you began. The publisher describes how this shift can help readers notice progress and maintain perspective.
Bring it to your work
In a monthly retrospective, record a few concrete gains in client work, team capability and agency operations alongside the outcomes still to improve. Use the reflection to complement performance data, not replace it.
Edition & source notes
The reference below identifies the material checked for this listing. It may differ from the format offered by the main book link.
- Reference edition
- Hardcover reference edition
- Format
- hardcover
- Reference edition date
- 19 October 2021
- ISBN-13
- 9781401964368
Publisher or author description reviewed. Sources checked . Book not read in full.
Reading context: Evergreen reflection framework; use alongside current client and commercial evidence..
Publisher description and edition metadata inspected; full book not read.
Access: Paid book; price and availability vary by retailer.
Short reading note based on linked publisher description and bibliographic metadata; the full book was not read.
Progress reflection should complement, not replace, client outcomes and commercial measures.
No independent quality clearance or advertising performance effect is claimed.
Source facts and reading prompts prepared with AI assistance. The named authors and linked publishers retain credit for the original work. Source verification is separate from an assessment of current platform tactics.
Take the idea off the page.
How could you recognise progress against last year’s baseline while still holding your team accountable to the outcomes clients need?
Talk with the collective
