Read it for
- Adding value
- Client service
- Professional generosity
What’s inside
The story follows an ambitious salesperson who learns a set of principles about adding value, relationships and success. The expanded edition includes a foreword, introduction, discussion guide and author Q&A.
Bring it to your work
Review one client touchpoint that currently centres on your agency’s process. Ask what information or help would make that moment more useful to the client.
Edition & source notes
The reference below identifies the material checked for this listing. It may differ from the format offered by the main book link.
- Reference edition
- Expanded edition; hardcover
- Format
- hardcover
- Reference edition date
- 6 October 2015
- ISBN-13
- 9781591848288
Publisher or author description reviewed. Sources checked . Book not read in full.
Editorial human-skills shelf addition based on the linked publisher or author description. This is a short reading-context note, not a review of the full book. Edition and date refer to the ISBN-linked reference edition when confirmed.
Source facts and reading prompts prepared with AI assistance. The named authors and linked publishers retain credit for the original work. Source verification is separate from an assessment of current platform tactics.
Take the idea off the page.
Where could your agency make an interaction more useful for a client before asking for the next commitment?
Talk with the collective
