Read it for
- Behavioural science
- Consumer psychology
- Creative testing
What this book covers
Richard Shotton connects purchasing biases with examples a marketing team can discuss and apply. External commentary highlights the accessibility of the research and its usefulness in developing ideas. For an agency, use a selected principle to explain a proposed change and the evidence you would need to judge whether it helped.
Bring it to your work
Turn one behavioural idea into a specific test, stating both the expected result and a result that would challenge it. This is a PMC editorial prompt.
Reading context
Publisher synopsis, 28 March 2023 date and ebook ISBN reviewed. These behavioural ideas are hypotheses for testing, not guaranteed creative results.
External reviews & commentary
These are other readers’ assessments, summarised with their original source and context. Recommendations, review fees and earlier editions are identified below.
Account Planning Group: Jessica Lovell ↗
Lovell praises the combination of academic research, the author’s studies and relatable marketing examples. She describes using the material in presentations, making this a useful perspective on the book as a source for developing and explaining creative ideas.
Context: Review of the 2023 work by Wonderhood Studios’ founder and chief strategy officer.
Prepared with AI assistance from the sources identified on this page. The applications and comparisons are Paid Media Collective suggestions, not claims of full-book reading. An external review does not verify every claim in a book.
Another book to consider
Hacking the Human Mind →
Choose this for a case-led route into behavioural science through familiar brands.
Edition & source notes
The reference below identifies the material checked for this listing. It may differ from the format offered by the main book link.
- Reference edition
- Numbered edition unverified
- Format
- ebook
- Reference edition date
- 28 March 2023
- ISBN-13
- 9780857199751
Publisher or author description reviewed. Sources checked . Book not read in full.
Access: See the publisher or author for available formats and prices.
Publisher synopsis, 28 March 2023 date and ebook ISBN reviewed. These behavioural ideas are hypotheses for testing, not guaranteed creative results.
Applications, priorities and coverage depth are editorial judgments. Book not read in full.
Source facts and reading prompts prepared with AI assistance. The named authors and linked publishers retain credit for the original work. Source verification is separate from an assessment of current platform tactics.
Take the idea off the page.
What would distinguish a useful behavioural explanation from a story attached after the result?
Talk with the collective
