Read it for
- Decision-making
- Cognitive biases
- Forecasting
What’s inside
Kahneman presents two modes of thought, one fast and intuitive and another slower and more deliberate. He discusses their strengths and the errors that can influence judgement.
Bring it to your work
For a high-impact campaign decision, record the prediction, evidence and level of confidence before results arrive. Compare the forecast with the outcome and discuss what shaped any gap.
Edition & source notes
The reference below identifies the material checked for this listing. It may differ from the format offered by the main book link.
- Reference edition
- Paperback reference edition
- Format
- paperback
- Reference edition date
- 2 April 2013
- ISBN-13
- 9780374533557
Publisher or author description reviewed. Sources checked . Book not read in full.
Editorial human-skills shelf addition based on the linked publisher or author description. This is a short reading-context note, not a review of the full book. Edition and date refer to the ISBN-linked reference edition when confirmed.
Source facts and reading prompts prepared with AI assistance. The named authors and linked publishers retain credit for the original work. Source verification is separate from an assessment of current platform tactics.
Take the idea off the page.
Which decision in your reporting process relies on a quick impression that would benefit from a second check?
Talk with the collective
