Read it for
- Paid search
- Ppc fundamentals
- Mobile advertising
What this book covers
Bryan Todd, Mike Rhodes and Perry Marshall cover campaign execution across Google advertising. The sixth edition can support a discussion of how a complete campaign programme was organised at the time. For current team training, separate durable planning questions from interface, targeting and bidding instructions that require replacement or verification.
Bring it to your work
Choose one planning recommendation and verify every platform-specific dependency against current documentation. This is a PMC editorial prompt.
Reading context
2020 platform edition. Publisher description reviewed; book not read in full. Verify all implementation details against current platform documentation.
About this reading guide
This guide draws on the source description, contents or sample identified in the edition notes. No external review is cited for this listing.
Prepared with AI assistance from the sources identified on this page. The applications and comparisons are Paid Media Collective suggestions, not claims of full-book reading. An external review does not verify every claim in a book.
Another book to consider
Inside Google Ads →
Compare this more recent, focused work when the immediate learning need is audience strategy.
Edition & source notes
The reference below identifies the material checked for this listing. It may differ from the format offered by the main book link.
- Reference edition
- Edition 6
- Format
- paperback
- Reference edition date
- 24 November 2020
- ISBN-13
- 9781599186733
Publisher or author description reviewed. Sources checked . Book not read in full.
Access: See the publisher or author for available formats and prices.
2020 platform edition. Publisher description reviewed; book not read in full. Verify all implementation details against current platform documentation.
Applications, priorities and coverage depth are editorial judgments. Book not read in full.
Source facts and reading prompts prepared with AI assistance. The named authors and linked publishers retain credit for the original work. Source verification is separate from an assessment of current platform tactics.
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