Read it for
- Paid search
- Ppc strategy
- Platform incentives
What this book covers
Patience Hurlburt-Lawton, Kasim Aslam and John Moran cover account foundations through campaign construction, monitoring and optimisation. For an owner, the practical use is to compare the full delivery process with the service being sold. Treat the 2023 platform guidance as material to recheck before incorporating it into current account procedures.
Bring it to your work
Document the business case and evidence required before accepting one automated recommendation. This is a PMC editorial prompt.
Reading context
Agency book page reviewed; the indexed launch page credits all three authors. Paperback ISBN and 2023 year retain the earlier bookseller metadata check. The coloured printing is the same work. Platform instructions require current documentation; old launch discounts are not current offers.
About this reading guide
This guide draws on the source description, contents or sample identified in the edition notes. No external review is cited for this listing.
Prepared with AI assistance from the sources identified on this page. The applications and comparisons are Paid Media Collective suggestions, not claims of full-book reading. An external review does not verify every claim in a book.
Another book to consider
Ponderings of a PPC Professional →
Choose this for a discussion of the judgement behind PPC decisions and client work.
Edition & source notes
The reference below identifies the material checked for this listing. It may differ from the format offered by the main book link.
- Reference edition
- Numbered edition not established
- Format
- paperback
- Reference edition date
- 2023
- ISBN-13
- 9798371616333
Publisher or author description reviewed. Sources checked . Book not read in full.
Access: The agency page offers an ebook download and a retailer link. Download conditions and checkout were not tested.
- Solutions 8
- AbeBooks
- Solutions 8: book catalogue and scope
- Solutions 8: launch description and all three author credits
Agency book page reviewed; the indexed launch page credits all three authors. Paperback ISBN and 2023 year retain the earlier bookseller metadata check. The coloured printing is the same work. Platform instructions require current documentation; old launch discounts are not current offers.
Applications, priorities and coverage depth are editorial judgments. Book not read in full.
Source facts and reading prompts prepared with AI assistance. The named authors and linked publishers retain credit for the original work. Source verification is separate from an assessment of current platform tactics.
Take the idea off the page.
What evidence would make us accept or reject a platform recommendation?
Talk with the collective
