This discussion and its public answers were preserved on 11 Sept 2026. Original dates are retained. Author identities are unavailable in the public archive. This archived discussion is read-only and does not award points.
2 perspectives preserved
Be careful with auto-pausing scripts — some keywords need more time to convert, especially in B2B. I would add a minimum impressions threshold (like 500+) to avoid pausing keywords that just have not had enough traffic yet.
Here is a script I have been using for years. It checks keywords with spend > threshold and 0 conversions over a configurable lookback window, pauses them, labels them with the date, and sends an email summary. You can customize the thresholds at the top. I run it weekly on Mondays. Check the Scripts section of this site — I submitted it there with full documentation and comments.