INDEPENDENT MINDS. SHARED AMBITION.
THE BEST PART IS THE PEOPLE

Good questions. Fresh perspectives.

Explore what advertisers are discussing across the industry, or bring your own question to the collective.

FROM THE WIDER PPC COMMUNITY

What advertisers are discussing.

Questions, experiences and competing ideas from PPCChat, Reddit and LinkedIn, with the original voices and sources credited.

Latest additions checked

1 discussion

Publication dates and source checks are shown separately.

Showing one source-linked discussion. Browse all conversations →

PPCChatExternal discussion recap
Last 90 days
MeasurementPublished

Demand creation or capture: who gets conversion credit?

PPCChat participants discuss how search, social and other channels share credit, and how they explain business outcomes when platforms claim the same sale.

Bring the discussion to reporting and budget meetings where channel-level results tell different stories.

Recap by Amita on Karooya. With PPCChat participants.

Budget splits and correlations are anecdotal. The recap does not establish causal channel impact or validate a universal attribution model.

Source checked Read original recap

External discussions are hosted by their original communities. PMC writes the summaries; these are not posts or answers from PMC members. Source checks cover accessible text, not private replies or independently tested campaign advice. Karooya publishes commercial PPC software. Reddit contributors may promote products or services.