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PPCChat | PPC Beyond ROAS: First-Party World, Second-Class Advertiser | 23rd June 2026

PPCChat examines advertisers with limited first-party data, imperfect CRM systems and restrictions on usable signals.

Useful for teams deciding which measurement foundations to fix before relying more heavily on automation.

Recap by Amita on Karooya. With PPCChat participants.

Privacy and policy claims are participant opinions, not verified legal guidance. External discussion; not a verified Paid Media Collective member post.

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External discussions are hosted by their original communities. PMC writes the summaries; these are not posts or answers from PMC members. Source checks cover accessible text, not private replies or independently tested campaign advice. Karooya publishes commercial PPC software. Reddit contributors may promote products or services.