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Paid searchPublished

Google Ads hot takes: where practitioners disagree

PPCChat participants debate audience signals, campaign control and automation, with contrasting experiences of Performance Max.

Use the disagreements to frame account-specific questions before choosing a campaign structure.

Recap by Amita on Karooya. With PPCChat participants.

Opinions about auction priority, signals and feature behaviour are disputed. No universal campaign setup or current technical guidance is endorsed.

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External discussions are hosted by their original communities. PMC writes the summaries; these are not posts or answers from PMC members. Source checks cover accessible text, not private replies or independently tested campaign advice. Karooya publishes commercial PPC software. Reddit contributors may promote products or services.