INDEPENDENT MINDS. SHARED AMBITION.
THE BEST PART IS THE PEOPLE

Good questions. Fresh perspectives.

Explore what advertisers are discussing across the industry, or bring your own question to the collective.

FROM THE WIDER PPC COMMUNITY

What advertisers are discussing.

Questions, experiences and competing ideas from PPCChat, Reddit and LinkedIn, with the original voices and sources credited.

Latest additions checked

1 discussion

Publication dates and source checks are shown separately.

Showing one source-linked discussion. Browse all conversations →

r/PPCExternal discussion thread
From the archive
MeasurementPublished

CTV Attribution Headaches - How Are You All Measuring True Incrementality?

Advertisers debate CTV attribution, holdouts and alternatives to relying on view-through conversions.

Useful evergreen discussion for teams considering how to assess upper-funnel media.

Started by u/The-Big-Chungis on Reddit. Replies belong to their original authors.

Older thread; quoted lift results and suggested test durations are unverified. External discussion; not a verified Paid Media Collective member post. The publication date comes from the archived search-rendered source; the direct reader showed relative age.

Source checked Read original thread

External discussions are hosted by their original communities. PMC writes the summaries; these are not posts or answers from PMC members. Source checks cover accessible text, not private replies or independently tested campaign advice. Karooya publishes commercial PPC software. Reddit contributors may promote products or services.