INDEPENDENT MINDS. SHARED AMBITION.
THE BEST PART IS THE PEOPLE

Good questions. Fresh perspectives.

Explore what advertisers are discussing across the industry, or bring your own question to the collective.

FROM THE WIDER PPC COMMUNITY

What advertisers are discussing.

Questions, experiences and competing ideas from PPCChat, Reddit and LinkedIn, with the original voices and sources credited.

Latest additions checked

1 discussion

Publication dates and source checks are shown separately.

Showing one source-linked discussion. Browse all conversations →

r/PPCExternal discussion thread
From the archive
Agency and operationsPublished

Got asked "if the AI does bidding, targeting and creative, why pay a specialist?". What's the answer?

Practitioners respond to a client asking why a specialist is needed when AI handles bidding, targeting and creative.

Useful for explaining professional value through business context, measurement and judgment.

Started by u/mr_google_DE on Reddit. Replies belong to their original authors.

Views on automation and job value are opinions, not evidence of measured productivity. External discussion; not a verified Paid Media Collective member post. The publication date comes from the archived search-rendered source; the direct reader showed relative age.

Source checked Read original thread

External discussions are hosted by their original communities. PMC writes the summaries; these are not posts or answers from PMC members. Source checks cover accessible text, not private replies or independently tested campaign advice. Karooya publishes commercial PPC software. Reddit contributors may promote products or services.