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Meta lead quality: questions beyond cost per lead

A university marketer asks why student and parent campaigns produce low-interest enquiries. Replies discuss qualification, follow-up and feedback from downstream outcomes.

Useful when lead volume looks healthy but enrolments or qualified opportunities do not follow.

Started by u/Savings-Tap3530 on Reddit. Replies belong to their original authors.

The account has not been audited. Suggested causes, tracking setups and targeting changes are unverified participant advice.

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External discussions are hosted by their original communities. PMC writes the summaries; these are not posts or answers from PMC members. Source checks cover accessible text, not private replies or independently tested campaign advice. Karooya publishes commercial PPC software. Reddit contributors may promote products or services.