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r/FacebookAdsExternal discussion thread
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Meta creative testing: finding useful signals beyond CTR

A mobile-app advertiser asks how to compare creative concepts, budget tests and judge outcomes when clicks, trials and purchases tell different stories.

Useful for building a testing log that connects creative decisions with the business outcome.

Started by u/SeberyDev on Reddit. Replies belong to their original authors.

Commenters propose differing spend thresholds and rules. These are anecdotes, not validated testing standards or universal minimum budgets.

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External discussions are hosted by their original communities. PMC writes the summaries; these are not posts or answers from PMC members. Source checks cover accessible text, not private replies or independently tested campaign advice. Karooya publishes commercial PPC software. Reddit contributors may promote products or services.