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Why do Meta results change after a budget increase?

An advertiser describes losing sales after raising budgets. Replies discuss diagnostic metrics, conversion volume and conflicting approaches to scaling.

Useful for framing a measured investigation before the next budget change.

Started by u/AmbitiousAd297 on Reddit. Replies belong to their original authors.

Duplication tactics, learning explanations and frequency thresholds are anecdotal. No reliable scaling formula is established.

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External discussions are hosted by their original communities. PMC writes the summaries; these are not posts or answers from PMC members. Source checks cover accessible text, not private replies or independently tested campaign advice. Karooya publishes commercial PPC software. Reddit contributors may promote products or services.