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FROM THE WIDER PPC COMMUNITY

What advertisers are discussing.

Questions, experiences and competing ideas from PPCChat, Reddit and LinkedIn, with the original voices and sources credited.

Latest additions checked

53 discussions · Page 2 of 5

Publication dates and source checks are shown separately.

r/PPCExternal discussion thread
Last 90 days
CareerPublished

PPC Specialists outside the US. It's PPC still in demand?

Practitioners outside the US compare demand for PPC work and ways of finding opportunities.

Useful for an international membership discussing positioning and business development.

Started by u/alkyzer on Reddit. Replies belong to their original authors.

Country and employment experiences are self-reported, not labour-market statistics. External discussion; not a verified Paid Media Collective member post. The publication date comes from the archived search-rendered source; the direct reader showed relative age.

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r/PPCExternal discussion thread
Last 90 days
Shopping and feedsPublished

Is Google Shopping still worth it?

A Shopping advertiser questions poor acquisition economics; replies challenge assumptions about the feed and bidding.

Useful for reviewing product economics and feed quality before declaring a channel unsuitable.

Started by u/M4TVW on Reddit. Replies belong to their original authors.

Self-reported account results; no verified cause or guaranteed remedy. External discussion; not a verified Paid Media Collective member post. The publication date comes from the archived search-rendered source; the direct reader showed relative age.

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r/PPCExternal discussion thread
Last 90 days
Channel mixPublished

~77k impressions, ~180 clicks, 0 sign-ups, ~$700 spent on Reddit ads. I thought we'd done our homework: what are we missing?

A property startup reports a large gap between Reddit ad clicks, site visits and sign-ups; peers discuss intent and tracking.

Useful for evaluating channel fit while separating measurement failures from offer or traffic problems.

Started by u/Proptect_startup_guy on Reddit. Replies belong to their original authors.

Spend and results are self-reported; the poster acknowledges unreliable tracking. External discussion; not a verified Paid Media Collective member post. The publication date comes from the archived search-rendered source; the direct reader showed relative age.

Source checked Read original thread
r/PPCExternal discussion thread
Last 90 days
Skills and AIPublished

Are agencies behind in the AI race?

Agency practitioners discuss whether they are keeping pace with AI and where human review still matters.

Useful for team leads deciding which workflows can be delegated to AI and how to check them.

Started by u/halladarmannen on Reddit. Replies belong to their original authors.

Opinions and claimed workflows; autonomous optimisation benefits not independently measured. External discussion; not a verified Paid Media Collective member post. The publication date comes from the archived search-rendered source; the direct reader showed relative age.

Source checked Read original thread
PPCChatExternal discussion recap
Last 90 days
Agency and operationsPublished

When clients bring an AI audit to their PPC specialist

Advertisers share experiences of AI-generated account audits and discuss the business context, constraints and human judgement those audits can miss.

Useful for explaining decisions to clients and setting expectations for AI-assisted analysis.

Recap by Amita on Karooya. With PPCChat participants.

Accuracy rates, privacy statements, legal claims and predictions about AI tools are unverified participant views.

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r/PPCExternal discussion thread
Last 90 days
Skills and AIPublished

Has AI actually helped to improve your PPC campaigns and performance or has it mostly created more work? What changed for you?

Advertisers compare where AI saves time and where checking its output creates more work.

Useful for evaluating AI workflows by actual time saved and quality, rather than output volume.

Started by u/nullpointerr404 on Reddit. Replies belong to their original authors.

Self-reported experiences; no controlled productivity comparison. External discussion; not a verified Paid Media Collective member post. The publication date comes from the archived search-rendered source; the direct reader showed relative age.

Source checked Read original thread
r/PPCExternal discussion thread
Last 90 days
Channel mixPublished

Did MS Ads change something? Performance suddenly improved

An advertiser reports improved Microsoft results without deliberate changes and asks what might explain them.

Useful for discussing how to investigate an unexpected gain before attributing it to a platform change.

Started by u/pigeon_in_disguises on Reddit. Replies belong to their original authors.

No causal platform change verified; a participant's claimed Microsoft affiliation is unconfirmed. External discussion; not a verified Paid Media Collective member post. The publication date comes from the archived search-rendered source; the direct reader showed relative age.

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r/FacebookAdsExternal discussion thread
Last 90 days
Paid socialPublished

Has anyone found a scaling system for Meta ads that actually works in 2026 without destroying ROAS?

A Meta advertiser asks for a scaling system; peers debate consolidation, creative breadth and acceptable marginal returns.

Useful for evaluating scaling economics and the evidence behind advertised frameworks.

Started by u/Reasonable_Rent_1866 on Reddit. Replies belong to their original authors.

Promotional replies, conflicting tactics and unverified profit claims; no scaling formula endorsed. External discussion; not a verified Paid Media Collective member post. The publication date comes from the archived search-rendered source; the direct reader showed relative age.

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r/PPCExternal discussion thread
Last 90 days
Channel mixPublished

Microsoft advertising

Advertisers compare Microsoft Advertising experiences and the work involved after importing Google campaigns.

Useful for separating campaign migration from a properly evaluated channel test.

Started by u/sheggnegg on Reddit. Replies belong to their original authors.

Market-share claims, timelines and performance anecdotes are unverified. External discussion; not a verified Paid Media Collective member post. The publication date comes from the archived search-rendered source; the direct reader showed relative age.

Source checked Read original thread
PPCChatExternal discussion recap
Last 90 days
Agency and operationsPublished

Explaining platform changes to clients

Advertisers discuss the difficulty of explaining budget and bidding changes, performance expectations and reduced campaign controls to stakeholders.

Useful for preparing client communications and documenting the questions a product change raises.

Recap by Amita on Karooya. With PPCChat participants.

The July discussion includes conflicting interpretations of bidding changes. Consult current official documentation before changing account settings.

Source checked Read original recap
PPCChatExternal discussion recap
From the archive
Paid searchPublished

Google Ads hot takes: where practitioners disagree

PPCChat participants debate audience signals, campaign control and automation, with contrasting experiences of Performance Max.

Use the disagreements to frame account-specific questions before choosing a campaign structure.

Recap by Amita on Karooya. With PPCChat participants.

Opinions about auction priority, signals and feature behaviour are disputed. No universal campaign setup or current technical guidance is endorsed.

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r/PPCExternal discussion thread
From the archive
Skills and AIPublished

I want to do Ads. Google and LinkedIn Ads

A discussion about training an intern in Google and LinkedIn Ads, with peers sharing practical learning priorities.

Useful for managers designing early tasks that build business understanding as well as platform familiarity.

Started by u/Downtown-Good7597 on Reddit. Replies belong to their original authors.

Informal advice, not a tested training programme. External discussion; not a verified Paid Media Collective member post. The publication date comes from the archived search-rendered source; the direct reader showed relative age.

Source checked Read original thread

External discussions are hosted by their original communities. PMC writes the summaries; these are not posts or answers from PMC members. Source checks cover accessible text, not private replies or independently tested campaign advice. Karooya publishes commercial PPC software. Reddit contributors may promote products or services.