The useful bits

  • Use the study to separate serving volume from business outcomes when reviewing your RSA tests. Examine pinning, conversion quality and the amount of evidence behind each result before making changes.
  • The data is observational and comes from a PPC software provider. Selection rules exclude branded ads and campaigns with final URL expansion. It is a separate study from Adalysis’s RSA pinning analysis and was published on 27 October.

What the source covers

Brad Geddes’ study compares responsive search ads with different Ad Strength ratings within the same ad group. Higher-rated ads received more impressions in 63% of comparisons but had a higher conversion rate in only 45.1%.

Use it in your next review

Use the study to separate serving volume from business outcomes when reviewing your RSA tests. Examine pinning, conversion quality and the amount of evidence behind each result before making changes.

Read the evidence in context

The data is observational and comes from a PPC software provider. Selection rules exclude branded ads and campaigns with final URL expansion. It is a separate study from Adalysis’s RSA pinning analysis and was published on 27 October.

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