The useful bits

  • Review product data and visibility separately from paid campaign efficiency. Use the study to ask where a catalogue appears, then use your own conversion and incrementality data for spending decisions.
  • The original page was last updated on 14 October; 6 November is later reporting, not the research date. The study counts appearances in tracked results and does not measure advertiser return.

What the source covers

BrightEdge compares tracked product-result appearances following the EEA change from Product Grid to a Comparison Sites box. It reports a 16-to-35-fold visibility lead for Google Shopping over the next-largest service in four analysed markets.

Use it in your next review

Review product data and visibility separately from paid campaign efficiency. Use the study to ask where a catalogue appears, then use your own conversion and incrementality data for spending decisions.

Read the evidence in context

The original page was last updated on 14 October; 6 November is later reporting, not the research date. The study counts appearances in tracked results and does not measure advertiser return.

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