The useful bits

  • Read the question wording and denominator beside each chart before comparing it with transaction analytics. Use the findings to identify catalogue or checkout questions to investigate in your own customer journey.
  • This is self-reported survey evidence, not a measurement of autonomous checkout transaction share. It is an October catch-up; June fieldwork is not current November behaviour. The original web source was recovered during review.

What the source covers

McKinsey’s October article analyses a June 2026 survey of approximately 21,000 consumers in 11 markets. It separates AI-assisted shopping from completed purchases and uses different respondent bases for different questions.

Use it in your next review

Read the question wording and denominator beside each chart before comparing it with transaction analytics. Use the findings to identify catalogue or checkout questions to investigate in your own customer journey.

Read the evidence in context

This is self-reported survey evidence, not a measurement of autonomous checkout transaction share. It is an October catch-up; June fieldwork is not current November behaviour. The original web source was recovered during review.

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