Do Forno’s analysis focuses on retailers becoming ready for agents to buy, rather than relying solely on shoppers completing a journey on the retailer’s own site. His post discusses Universal Cart and the Universal Commerce Protocol as part of that shift.
Read this as strategic commentary alongside Google’s original announcement. It provides a perspective on commerce readiness rather than evidence that every retailer, product or checkout flow is supported. The existing PMC launch article remains the record of the product announcement.
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