The useful bits
- Start with the channel report, then record the campaign’s current assets, URL expansion and automation settings. Compare settings with current Google documentation before changing them, and retain a dated before-and-after record.
- The post is not a Google announcement or proof that each setting independently caused a channel change. No universal causal diagnosis or guaranteed Shopping-only configuration is claimed.
What the source covers
Thomas Eccel discusses settings and asset behaviour he has encountered when Performance Max campaigns intended for Shopping serve on other channels. This is a practitioner checklist based on his account experience.
Use it in your next review
Start with the channel report, then record the campaign’s current assets, URL expansion and automation settings. Compare settings with current Google documentation before changing them, and retain a dated before-and-after record.
Read the evidence in context
The post is not a Google announcement or proof that each setting independently caused a channel change. No universal causal diagnosis or guaranteed Shopping-only configuration is claimed.
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