The useful bits
- Audit excluded destinations by product and preserve the channels that still serve a business purpose.
- Export products with destination exclusions and compare them with the channels each product is intended to serve.
What the source covers
Sarah Vlietstra’s guide explains selective destination exclusions in product data. The practical task is to decide where a product should remain eligible, then validate the submitted attributes against Google’s current specification. Do not copy a blanket formatting rule across feed methods. Excluding a destination is a distribution control, not evidence that a product or campaign has become more profitable.
Audit the feed at product level
Export products with destination exclusions and compare them with the channels each product is intended to serve. Check a small sample in Merchant Center after the next feed update. Keep a record of the previous values so that a deliberate exclusion can be distinguished from an accidental loss of distribution.
Reading scope
Read the original source for its full examples and method. The practical check below is PMC editorial guidance.
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