The useful bits

  • Use this as context for audience and message research. Consumer request shares are not the composition of ad impressions and do not establish what an individual ChatGPT Ads campaign reaches.

What the source covers

OpenAI's Signals data, discussed in PPC Land's coverage, shows the share of consumer requests classified as work-related falling while information-seeking grows. Writing remains substantial, and practical guidance is a major topic. The classifications use modelling and privacy safeguards and cover consumer accounts. Use this as context for audience and message research. Consumer request shares are not the composition of ad impressions and do not establish what an individual ChatGPT Ads campaign reaches.

Date and evidence

26 October 2026 (data release). Newsletter date is coverage/observation date; rollout scope remains qualified in the article.

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