Luís Rijo
Founder and writer
PPC Land
Luís Rijo founded PPC Land in 2016 and writes about paid media and the technology behind advertising. His reporting covers platform developments, programmatic advertising and changes affecting advertisers and publishers. PPC Land describes its journalism as reader-funded, without sponsored coverage.
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Shows, ideas and places to learn from Luís Rijo.
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Channels & websites1
Newsfeed1
Google video-ad safety data needs context, not a simple platform verdict
PPC Land examines a Video Advertising Bureau analysis of Google’s 2025 enforcement data. The VAB’s transparency question is legitimate, but its comparison with television uses non-equivalent measures and reflects a stakeholder’s commercial framing.
Image: Paid Media Collective templateThis is a collection of published credits and official links, not an exhaustive CV or a points total. A guest appearance is different from hosting a show. Community and event links identify the named organiser; they do not imply membership or a speaking appearance.