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CONTRIBUTOR PROFILE

AJ Wilcox

Founder and CEO; host of The LinkedIn Ads Show

B2Linked

AJ Wilcox is the founder and CEO of B2Linked, an agency dedicated to LinkedIn advertising. He hosts The LinkedIn Ads Show, sharing practical guidance for B2B marketers on account targeting, campaign objectives, retargeting and measurement. His public work combines agency practice, podcast interviews and conference education focused on understanding and improving LinkedIn Ads campaigns.

LinkedIn AdsB2B advertisingAccount-based marketingRetargetingCampaign measurementB2BPaid social
THE WORK BEHIND THE PROFILE

Explore AJ’s work

Shows, ideas and places to learn from AJ Wilcox.

5 linksacross 5 categories

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Podcasts1

Podcast

LinkedIn Ads Show

Deep LinkedIn-specific instruction, including account lists, audience design, bidding and measurement. Episode 171 works through an ABM workflow from list quality to role targeting and evaluating account engagement.

Podcast show hostSource
Image: B2Linked

Channels & websites1

Communities1

Community

B2L’s LinkedIn Ads Fanatics

The most directly relevant specialist choice for LinkedIn Ads. Start with the base tier if you want courses and peers; upgrade when you will use live coaching.

From B2Linked / AJ WilcoxSource

Newsletters1

Newsletter

The LinkedIn Ads Newsletter

AJ Wilcox explains LinkedIn Ads strategy, campaign setup and optimisation for B2B advertisers, with practical examples and guidance on lead generation.

Newsletter authorSource

Videos1

This is a collection of published credits and official links, not an exhaustive CV or a points total. A guest appearance is different from hosting a show. Community and event links identify the named organiser; they do not imply membership or a speaking appearance.

Contribution ranking & points 26 pts
WORK IN THE COLLECTIVE

Contribution points

26 contribution points · 3 credited works · #48 in the Lifetime contribution ranking.

Uncapped points calculated from published source credits. Expertise is not assessed for this editorial profile. These are separate from registered members’ verified scores, lifetime achievement points and levels.

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NEWSLETTER RECOGNITION · 2025

14 weekly mentions

Reported in the newsletter’s 2025 annual review. This is historical recognition, separate from member points. The weekly source issues have not been independently recounted.

Read the original recognition