The LinkedIn Ads Newsletter
AJ Wilcox explains LinkedIn Ads strategy, campaign setup and optimisation for B2B advertisers, with practical examples and guidance on lead generation.
Why read it
Useful for B2B marketers choosing objectives, improving lead capture and structuring LinkedIn campaigns.
Audience & score
Public snapshotA snapshot of audience size and visible engagement, not a quality rating.
Where the figures come from
Checked on the official newsletter page. Counts can change.
Newsletter-specific subscriber count from the series header. The article footer displays 20,506 subscribers, which conflicts with the header and is not used. Exact publication dates, total reactions and comments were read on the three newest articles.
How the newsletter score works
An audience and engagement snapshot, not a quality rating. Version 1 combines up to 25 points for subscriber reach and 75 for visible edition engagement.
Reach = 25 × min(1, log₁₀(1 + subscribers) ÷ log₁₀(100,001)). Engagement = 75 × min(1, median((reactions + comments) ÷ subscribers) ÷ 1%). Add the components and round once. Reach is capped at 100,000 subscribers; median engagement is capped at 1%.
We use the three newest observed editions, all published within 90 days, and a snapshot no more than 30 days old. Missing or approximate counts, or missing exact dates, prevent a score. An edition under seven days old marks the score as an early snapshot. A viral edition alone cannot determine the median.
LinkedIn reactions include likes and other reactions. Comments can include replies; these are not unique readers, email opens or click rates. The denominator is the subscriber count when checked, not at publication. Age, cadence and platform differences limit comparisons. Private email metrics are not inferred.
Example: 10,000 subscribers and three editions with 40, 50 and 500 total reactions plus comments give a median of 0.5%: 20 reach points + 37.5 engagement points = 58 / 100. Choose alphabetical, score or subscriber order. These scores add no contributor leaderboard points.
Explore the editions
Read an edition at the source before you subscribe. Engagement figures are dated public snapshots.
- 01
LinkedIn Lead Gen Forms: When to Use Them (And When You Shouldn't)
Explains when native lead forms suit contact capture and when a landing page may better support meeting bookings. Includes B2Linked course, community and media promotions.
35 reactions14 commentsChecked - 02
LinkedIn Ads Frequency Caps: How Often Can Someone See Your Ads?
Explains B2Linked’s observed frequency patterns across LinkedIn ad formats and the implications for creative variety. The author flags undocumented limits and uncertainty; includes course and community promotions.
48 reactions6 commentsChecked - 03
LinkedIn Ads ABM Playbook 2026
Newsletter edition containing LinkedIn Ads Show podcast notes and a transcript about company-list targeting, campaign structure and ABM measurement. Includes B2Linked training, community and agency promotions.
40 reactions5 commentsChecked
About these edition previews
Three newest editions from the official series. Exact dates, content and engagement were observed on the linked issues; publication does not endorse all underlying platform claims.
Reading notes checked .
Our notes & sources
The latest issue compares native lead forms with booking-page workflows and promotes B2Linked courses, community and media. Advice is account-dependent; platform claims and promised results were not independently audited.
Source checked .
Contributor credit
Each verified author receives 10 points for this newsletter. Co-authors receive their own credit; repeated issues and subscriber counts add no points.
- AJ Wilcox: authorship evidenced on . This is not a newsletter launch date. View attribution