Brooke Osmundson
Director of growth marketing
Smith Micro Software
Brooke Osmundson is director of growth marketing at Smith Micro Software and a Search Engine Journal contributor. Her work spans paid search, social and programmatic advertising, with an emphasis on analytics and customer journeys. She writes about campaign strategy, advertising measurement and the decisions marketers face when testing emerging channels.
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How Brooke Osmundson Manages Multiple Google Ads Accounts Without a Large Team
Brooke Osmundson discusses selecting AI tools for writing, campaign work and productivity, with attention to verification, brand constraints and CRM data.
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Decide what a ChatGPT Ads test is meant to prove
Brooke Osmundson sets out the questions advertisers should answer before allocating budget to ChatGPT Ads. The discussion starts with the channel’s intended role, then considers intent, measurement and the opportunity cost of moving money from existing campaigns. Read it when an exploratory budget is being proposed without a clear decision at the end of the test. It helps frame an experiment around a business question, rather than assuming conversational advertising should immediately behave like established paid search.
Image: PeopleImages/Shutterstock
Why early ChatGPT Ads results are hard to benchmark
Brooke Osmundson compares early public accounts of ChatGPT advertising and explains why they do not yet provide a reliable universal benchmark. Advertisers are testing different offers, audiences and measurement setups, while reporting and targeting differ from established search campaigns. Read this before using a quoted CPC or success story in a forecast. The article is most useful for framing a test around your own lead quality and commercial outcomes, and for separating a recommended bid from an observed acquisition cost.
Image: Roman Samborskyi/Shutterstock
Improve the signals your advertising automation learns from
Brooke Osmundson argues that increasing automation makes measurement choices more consequential. A campaign can optimise efficiently towards a conversion that does not represent a qualified lead, a profitable order or the outcome the business actually values. Read the article before making a major campaign change. It provides a reason to review CRM feedback, conversion definitions and a baseline of mature results first, so the team can distinguish more reported activity from an improvement in the quality of its acquisition.
Image: Summit Art Creations/ShutterstockThis is a collection of published credits and official links, not an exhaustive CV or a points total. A guest appearance is different from hosting a show. Community and event links identify the named organiser; they do not imply membership or a speaking appearance.
Contribution ranking & points 48 pts
Contribution points
48 contribution points · 5 credited works · #24 in the Lifetime contribution ranking.
Uncapped points calculated from published source credits. Expertise is not assessed for this editorial profile. These are separate from registered members’ verified scores, lifetime achievement points and levels.
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