Improve the signals your advertising automation learns from
Brooke Osmundson argues that increasing automation makes measurement choices more consequential. A campaign can optimise efficiently towards a conversion that does not represent a qualified lead, a profitable order or the outcome the business actually values. Read the article before making a major campaign change. It provides a reason to review CRM feedback, conversion definitions and a baseline of mature results first, so the team can distinguish more reported activity from an improvement in the quality of its acquisition.
Search Engine Journal · Published
Why make time for it?
Useful when automated campaigns report success that does not match business performance.
What to look for
- Check that conversion signals represent commercially useful outcomes.
- Establish mature baseline results before changing the campaign setup.
Keep in mind
Strategic commentary. A before-and-after baseline can aid diagnosis but does not replace a controlled experiment.
Take this question into the article
Which low-value action might your account currently be rewarding?
The people behind the article
Explore their work and recorded contributions on PMC.
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Read the full argument.
Continue to Search Engine Journal for the complete article and supporting material.
Read the full articleReading notes reviewed 30 Sept 2026. The publication date above belongs to the original source.