Craig Graham
Co-founder and CEO of Grayvault Consulting
Craig Graham is co-founder and CEO of Grayvault Consulting, a paid media and attribution consultancy. His contributions to PPC Live examine Google Ads performance through change history, business targets and seasonal comparisons. His work focuses on understanding how advertising spend connects with business outcomes.
Explore Craig’s work
Shows, ideas and places to learn from Craig Graham.
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Channels & websites2
Articles1
Smart Bidding after August 17: practitioner perspectives
Anu Adegbola brings together Reva Minkoff and Craig Graham’s answers to PPC Live community questions about budget-constrained Smart Bidding. The discussion explores how practitioners assess efficiency targets and investigate a change in results before reacting. It is useful when reviewing configured targets against delivered CPA or ROAS, alongside conversion lag, seasonality and account history. Read the different perspectives as diagnostic prompts for your own campaigns. These are practitioner observations, and the appropriate response still depends on the campaign objective and the business behind it.
Image: PPC LiveNewsfeed3
Conversion reporting adds a segmented tooltip with view-through data
Hovering the Conversions column now shows a tooltip with three segments, including conversion value and view-through attribution. For you, this means ChatGPT Ads reporting gains attribution depth, so note how much credit comes from views rather than clicks.
Image: Via the Paid Media Collective newsletter. Original visual creator unverified.
Conversions arrives as a campaign objective
ChatGPT Ads now offers Conversions as a campaign objective, currently for Standard campaigns only, not Product feed campaigns. For you, this means optimisation beyond clicks becomes possible, so test the objective against your existing setup.
Image: Via the Paid Media Collective newsletter. Original visual creator unverified.
ChatGPT Ads adds audiences and launches in Japan and South Korea
ChatGPT Ads has added audience targeting with advanced bid adjustments, plus custom audiences that let you upload lists of 25,000 or more users to target or exclude, with ad-group-level bid multipliers. OpenAI also added an Overview dashboard, suggested ad drafts built from your site's metadata, a smaller ad-card format, and availability in Japan and South Korea.
Image: Via the Paid Media Collective newsletter. Original visual creator unverified.This is a collection of published credits and official links, not an exhaustive CV or a points total. A guest appearance is different from hosting a show. Community and event links identify the named organiser; they do not imply membership or a speaking appearance.
Contribution ranking & points 14 pts
Contribution points
14 contribution points · 4 credited works · #83 in the Lifetime contribution ranking.
Uncapped points calculated from published source credits. Expertise is not assessed for this editorial profile. These are separate from registered members’ verified scores, lifetime achievement points and levels.
See every credited work and its points →