ChatGPT Ads · Status at source date: Newsletter archive
ChatGPT Ads adds audiences and launches in Japan and South Korea
ChatGPT Ads has added audience targeting with advanced bid adjustments, plus custom audiences that let you upload lists of 25,000 or more users to target or exclude, with ad-group-level bid multipliers. OpenAI also added an Overview dashboard, suggested ad drafts built from your site's metadata, a smaller ad-card format, and availability in Japan and South Korea.
Why it matters for advertisers
For you, this means ChatGPT Ads is maturing into a targetable channel, so test audiences on a small budget while the surface is still young.
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Original newsletter text and archive evidence
ChatGPT Ads adds audiences and launches in Japan and South Korea
ChatGPT Ads has added audience targeting with advanced bid adjustments, plus custom audiences that let you upload lists of 25,000 or more users to target or exclude, with ad-group-level bid multipliers. OpenAI also added an Overview dashboard, suggested ad drafts built from your site's metadata, a smaller ad-card format, and availability in Japan and South Korea. For you, this means ChatGPT Ads is maturing into a targetable channel, so test audiences on a small budget while the surface is still young.
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