Dana DiTomaso
Principal and Founder; analytics educator
Kick Point / Analytics Playbook
Dana DiTomaso is Principal and Founder at Kick Point and the founder and lead instructor of Analytics Playbook. She teaches marketers how to collect, interpret and report data using GA4, Google Tag Manager and Looker Studio. Her work includes Analytics for Agencies, practical GA4 training, conference presentations and LinkedIn Learning courses, alongside consulting on measurement and digital strategy.
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GA4 AI Assistants channel instructions are published, but non-functional
Google has added documentation for creating an AI Assistants channel in GA4: a dedicated channel grouping intended to capture traffic from AI chatbots such as ChatGPT, Perplexity, and Gemini. Dana DiTomaso flagged, via Jason Dodge , that the published instructions do not work: the channel grouping configuration cannot be correctly mapped without additional steps that are not yet documented.
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Contribution ranking & points 14 pts
Contribution points
14 contribution points · 2 credited works · #83 in the Lifetime contribution ranking.
Uncapped points calculated from published source credits. Expertise is not assessed for this editorial profile. These are separate from registered members’ verified scores, lifetime achievement points and levels.
See every credited work and its points →5 weekly mentions
Reported in the newsletter’s 2025 annual review. This is historical recognition, separate from member points. The weekly source issues have not been independently recounted.
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