Your Analytics Playbook
Dana DiTomaso’s newsletter brings together analytics advice, reporting workflows and guest perspectives on AI and digital marketing.
Why read it
For marketers who want reporting to answer business questions, with practical examples and clearly credited guest articles.
Audience & score
Public snapshotA snapshot of audience size and visible engagement, not a quality rating.
Where the figures come from
Checked on the official newsletter page. Counts can change.
Subscriber count from the series header. Engagement counts are total LinkedIn reactions and comments, not like-only counts.
How the newsletter score works
An audience and engagement snapshot, not a quality rating. Version 1 combines up to 25 points for subscriber reach and 75 for visible edition engagement.
Reach = 25 × min(1, log₁₀(1 + subscribers) ÷ log₁₀(100,001)). Engagement = 75 × min(1, median((reactions + comments) ÷ subscribers) ÷ 1%). Add the components and round once. Reach is capped at 100,000 subscribers; median engagement is capped at 1%.
We use the three newest observed editions, all published within 90 days, and a snapshot no more than 30 days old. Missing or approximate counts, or missing exact dates, prevent a score. An edition under seven days old marks the score as an early snapshot. A viral edition alone cannot determine the median.
LinkedIn reactions include likes and other reactions. Comments can include replies; these are not unique readers, email opens or click rates. The denominator is the subscriber count when checked, not at publication. Age, cadence and platform differences limit comparisons. Private email metrics are not inferred.
Example: 10,000 subscribers and three editions with 40, 50 and 500 total reactions plus comments give a median of 0.5%: 20 reach points + 37.5 engagement points = 58 / 100. Choose alphabetical, score or subscriber order. These scores add no contributor leaderboard points.
Explore the editions
Read an edition at the source before you subscribe. Engagement figures are dated public snapshots.
- 01
How I Use Claude to Build Dashboards Faster
Dana explains how client context helps her plan dashboards with AI, while keeping human judgement in the reporting process. Includes an Analytics for Agencies course promotion.
55 reactions11 commentsChecked - 02
Before You Fire Your Ads Agency for AI, Read This
Guest writer Brittany Zerr distinguishes AI advice from autonomous account changes and argues for experienced human review. Includes an agency audit offer.
71 reactions12 commentsChecked - 03
AI Prioritization Framework for SEOs
Guest writer Elizabeth Linder offers a self-assessment for choosing which AI skills to learn, based on everyday work and available learning time.
71 reactions7 commentsChecked
About these edition previews
Recent public editions from the official LinkedIn series. Guest authors are named in the edition descriptions.
Reading notes checked .
Our notes & sources
The reviewed editions include promotions for training and agency services. Dana publishes the series; some editions are written by named guests. AI workflows and business claims are the writers’ perspectives, not verified outcome guarantees.
Source checked .
Contributor credit
Each verified author receives 10 points for this newsletter. Co-authors receive their own credit; repeated issues and subscriber counts add no points.
- Dana DiTomaso: authorship evidenced on . This is not a newsletter launch date. View attribution