Destaney Wishon
CEO and co-founder; Amazon advertising educator
BTR Media
Destaney Wishon is CEO and co-founder of BTR Media. Her educational work focuses on Amazon advertising and the decisions behind campaign formats, keyword targeting and product targeting. Through BTR’s public resources, she explains how Sponsored Products, Sponsored Brands and Sponsored Display fit into advertising accounts, contributing a practical marketplace perspective to broader retail media discussions.
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Shows, ideas and places to learn from Destaney Wishon.
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Channels & websites2
Newsfeed2
Amazon tests "Shop by feature" sponsored placements in search results
Destaney Wishon has spotted a new "Shop by feature" sponsored ad placement appearing in Amazon search results. The format surfaces sponsored products organised by feature rather than strictly by the search term entered, expanding where sponsored products can appear beyond the direct intent of a query.
Image: Via the Paid Media Collective newsletter. Original visual creator unverified.
Amazon and Winn-Dixie's partnership goes live with fulfilled offers in-app
Destaney Wishon has confirmed that the Amazon and Winn-Dixie fulfilment partnership is live, with Winn-Dixie fulfilled offers now visible and driving conversions in the Amazon app: selected at least once as the fastest available shipping option for a product. The partnership, announced in late 2025, allows Amazon to leverage Winn-Dixie's physical store network for same-day or scheduled delivery without building its own physical infrastructure.
Image: Via the Paid Media Collective newsletter. Original visual creator unverified.This is a collection of published credits and official links, not an exhaustive CV or a points total. A guest appearance is different from hosting a show. Community and event links identify the named organiser; they do not imply membership or a speaking appearance.
Contribution ranking & points 8 pts
Contribution points
8 contribution points · 2 credited works · #148 in the Lifetime contribution ranking.
Uncapped points calculated from published source credits. Expertise is not assessed for this editorial profile. These are separate from registered members’ verified scores, lifetime achievement points and levels.
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