Amazon Ads · Status at source date: Newsletter archive
Amazon tests "Shop by feature" sponsored placements in search results
Destaney Wishon has spotted a new "Shop by feature" sponsored ad placement appearing in Amazon search results. The format surfaces sponsored products organised by feature rather than strictly by the search term entered, expanding where sponsored products can appear beyond the direct intent of a query.
This video plays in the original LinkedIn newsletter.
What changed
The placement is part of Amazon's efforts to broaden discoverability across its search results.
Why it matters for advertisers
For you, this means Amazon advertisers may see sponsored exposure for products that sit outside the literal search term, shifting some discovery toward feature- and audience-based surfacing. Worth monitoring search-term and placement reports for the new format and assessing how it affects which products gain impressions.
Perspective from the original PMC newsletter.Sources & contributor credit
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This update reflects the dated source reporting. Availability may have changed. Further coverage of this same development will be added to this page.
Original newsletter text and archive evidence
Amazon tests "Shop by feature" sponsored placements in search results
Destaney Wishon has spotted a new "Shop by feature" sponsored ad placement appearing in Amazon search results. The format surfaces sponsored products organised by feature rather than strictly by the search term entered, expanding where sponsored products can appear beyond the direct intent of a query. The placement is part of Amazon's efforts to broaden discoverability across its search results.
For you, this means Amazon advertisers may see sponsored exposure for products that sit outside the literal search term, shifting some discovery toward feature- and audience-based surfacing. Worth monitoring search-term and placement reports for the new format and assessing how it affects which products gain impressions.
Source captured . No explicit first-contributor label was provided for this update.
