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Dez Calton, professional portrait
CONTRIBUTOR PROFILE

Dez Calton

Founder of Precisionly

Dez Calton founded Precisionly, a PPC consultancy working with insurance, finance and automotive businesses. His work includes consultancy, training and fractional paid-search leadership. He contributed to PPC Live’s account-ownership discussion on the importance of clear arrangements between advertisers and the professionals managing their campaigns.

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Article

Who should control a client’s Google Ads account?

Anu Adegbola brings together five practitioners’ perspectives on control of a client’s Google Ads account. The discussion covers continuity, access, historical data and the complications that can arise when an agency relationship ends. Read it before agreeing an onboarding or handover process. The contributors explain why the operational arrangement should be understood from the start, including any reseller constraints, so a business can retain access to the information and capabilities it needs when its service providers change.

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Image: PPC Live

This is a collection of published credits and official links, not an exhaustive CV or a points total. A guest appearance is different from hosting a show. Community and event links identify the named organiser; they do not imply membership or a speaking appearance.

Contribution ranking & points 2 pts
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Contribution points

2 contribution points · 1 credited works · #612 in the Lifetime contribution ranking.

Articles · 2 pts

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