Who should control a client’s Google Ads account?
Anu Adegbola brings together five practitioners’ perspectives on control of a client’s Google Ads account. The discussion covers continuity, access, historical data and the complications that can arise when an agency relationship ends. Read it before agreeing an onboarding or handover process. The contributors explain why the operational arrangement should be understood from the start, including any reseller constraints, so a business can retain access to the information and capabilities it needs when its service providers change.
PPC Live · Published
Why make time for it?
Useful for clarifying client access and handover expectations before work begins.
What to look for
- Document who controls access and what happens when the relationship ends.
- Explain technical or reseller constraints before onboarding.
Keep in mind
Professional perspectives on account administration, not legal advice or a determination of contractual ownership.
Take this question into the article
Could the client continue operating if the current provider stopped managing the account?
The people behind the article
Explore their work and recorded contributions on PMC.
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Read the full argument.
Continue to PPC Live for the complete article and supporting material.
Read the full articleReading notes reviewed 30 Sept 2026. The publication date above belongs to the original source.